To be a successful 21st-century musician, you’ll need to have a deep understanding of the industry. And more importantly, you’ll need to show a strong sense of business.
When we talk about success here, it doesn’t just apply to large companies. As a musician, be it a performer or a sound engineer, you are like an enterprise in yourself. You create products or offer your services in a highly competitive space. Just great talent does not suffice.
Let’s say you’re an artistically talented person with little business experience. While you continue to nurture your musical talent, have you thought of developing your entrepreneurial abilities too?
You should consider formal training to develop a strong entrepreneurial mindset. We’d recommend choosing a Sound & Music Technology Academy that offers a course in business. That way you’ll get more specific exposure.
The course is commonly known as the Entrepreneurial Development Program (EDP). It offers a perfect mix of academics and experiences, to give you the right career launch pad.
A good program will include the following elements:
- Vision development:
All awesome careers start with a great point of view. The product and service plan come later. A good course will help you develop a strong vision:
- Something that you believe in.
- Something that the “naysayers” can’t deter you from.
- Something that’ll help you ride the highs and lows of business with clarity.
- Something that caters to your existing and potential new fans.
Passion and talent are essential. But they will only take you so far. To be a profitable professional, you need to have the perfect mix of business models in place. It probably wouldn’t matter so much if you were recording an album just for your personal consumption. When you’re looking to sell your creations, you need to tailor your approach a bit more. Trust the experts to teach you the techniques to make money, right from the word go.
Even a solo performer doesn’t really work by themselves. If you’re in the business, you’ll understand the long list of mutual dependencies. To pull off a show, an artist depends on sponsors, sound engineers, tour managers, digital marketers, event managers and so on. Any help that you can get with honing your delegation, negotiation and partnership skills will be a huge value add.
- Getting off the ground:
An ideal course is one that will help you get your career off the ground. The startup phase can be quite daunting. Once you have your basic knowledge foundation in place, only the right kind of experience can take you forward. Choose an academy that will help you by getting you freelance gigs or other jobs and promote you.
In short, a holistic EDP program leads to the complete professional development of musicians.
Some examples of the application of these skills include:
• Digital marketing, especially Social Media: Connect with your fans better and multiply your fan base.
• Identifying business funding opportunities: Find the perfect sponsor for your dream gig.
• Event & Theatre management: Ensure all aspects of the show are managed professionally.
• Customer Relationship Management (CRM): Stay connected with your customers through seamless communication.
• Sales & Revenue Management: Make more money, manage it, and multiply it!
So go ahead and get your EDP diploma to turnaround your existing career or start something new.
PATSAV, India’s leading Sound and Music Technology Academy, offers a great course that you can look up.
Wish you good luck and success!